It is clear that digital printing has many benefits, but that does not imply that it is always the best choice for all formats. For example, this type of printing spoils faster than offset, does not accept metallic inks or UVI finishes and, of course, Pantone color specifications.
Knowing the characteristics and all the options for each project makes it possible to choose the one that is really advantageous. That is why it is important to rely on the experience of professionals who can individually assess each job. At Loyal Print we have a team of printing experts who advise our customers on the solution they need to make their projects a reality.
When we talk about digital printing, we refer to the process of direct printing from a digital file to any type of material (paper, vinyl, fabrics…).
Differences between digital and offset printing
A clear example would be printing a document or image with a laser or ink printer.
First of all, we must define what offset printing is in order to compare them. Offset printing is an analog and indirect printing process . This means that, in order to print any element, it first has to be created on a matrix plate and then transferred to a rubber support.
By not requiring a matrix plate, digital printing offers high production agility and flexibility. In addition, it does not require drying or cooling times of the material.
Another difference between digital printing and offset printing is the range of materials and formats that it offers us (different colors, textures, measurements, etc.). This allows you to have great freedom when creating communication, advertising and point-of-sale (POS) material.
The last difference that we will name, but therefore not least, is the impact it has on the environment . Thanks to the maximization of the performance of digital printing and low consumption of resources, it is less polluting and has a lower ecological impact, highlighting the LATEX technology that does not generate polluting waste and is respectful with the environment.
The maximum definition and sharpness of the print is achieved due to the rapid drying and as a consequence of the low ink absorption by the material. With this new technology, a high quality and durability of the products is guaranteed both inside and outside. 100% ecological process , these inks do not contain mercury or lead, do not emit volatile chemicals and do not generate ozone.
advantages of digital printing
Here are some of the advantages of digital printing:
• Flexibility and low volume: by not using plates such as offset printing, it allows printing few units. A very interesting advantage for SMEs that do not need large print runs and seek to manufacture promotional material at a low cost.
• Low delivery times: without a doubt, it is the most agile and quick option to have available products such as flyers, vinyl, printed fabrics, etc.
• Personalization: the trend in recent years is to offer increasingly personalized and unique products. Thanks to digital printing we can vary the pattern, material and design with great ease.
• No stock (Just in Time): As we have mentioned in previous advantages, the agility of production allows adjusting the volume according to orders.
• Variety of supports: One of the differences with offset printing and at the same time advantage of digital. The variety is infinite: textiles, vinyl, PVC, rigid supports, packaging…
types of digital printing
Within digital printing, there are 2 types: the small and the large format.
small format printing
It is the most used format, but it has disadvantages such as not having a 50×70 format.
large format printing
The large format is ideal for large projects or for companies looking to create materials and products for their marketing campaigns (especially at the point of sale).
large format printing
We are a distributor of materials for digital printing, signage, graphic industry, decoration and technical offices.
If you need more information about digital printing, the LondonprintKiosk team will be happy to assist you
